As part of the UX writing mentorship session with Amos Adejimi, our first assignment was,

Select a digital product that you like and study its UX writing. Highlight what they are doing right and wrong in terms of UX writing and content design.

For my case study, I chose Chipper Cash.

Background

Chipper Cash is an app that allows you to send and receive money across multiple countries.

Their mission is to “provide the most trusted and accessible financial services for people living in Africa and beyond”.

I chose this product because it has features that solve several problems for its users including sending money, investing in the stock market, paying bills etc.

Chipper Cash Website

What I thought they got right regarding UX writing -

1. Their message is clear and concise.
2. Their brand voice and tone are clear. It is secure, youthful, confident, and warm.

Problem Statement

Solution

In crafting a great UX copy for Chipper Cash, I decided to consider the product intent and user story. According to this Medium post by Idham, product intent is what a product is trying to communicate or give to another person at a specific time. At a specific time, because one product could have many product intents, it defines where the user is now, and the state that the product application is shown.

I crafted Chipper Cash’s product intent below -