Introduction:

The dating app "FaithMatch" is an online platform designed for Christian singles looking for a meaningful relationship based on shared faith and values. This case study focuses on the user experience (UX) writing aspect of the app, including CTAs, onboarding messaging, and the sign-up page.

FaithMatch is a Christian dating app that aims to help like-minded individuals connect with each other. The app's creators wanted to make it easy for Christians to find love while staying true to their faith. However, they realized the app needed some improvements to provide a better user experience for its users.

Sarah is a young Christian woman tired of using mainstream dating apps that don't align with her beliefs. She decided to give FaithMatch a try, but she was hesitant at first. She had previously used dating apps and found that many of them had frustrating user interfaces.

Sarah downloaded FaithMatch on the recommendation of a work colleague and started the registration process. She wasn't sure how to create a profile or how to start searching for potential matches. The app's CTAs were also unclear. Sarah didn't know whether she was supposed to click "Next" or "Continue" to move on to the next step. She found the sign-up process to be confusing and frustrating, and she almost gave up on using the app altogether.

However, Sarah was determined to find love, so she persisted. She managed to complete the sign-up process, but she still found the app's user interface to be confusing. She didn't know what each button did, and she couldn't find the features she was looking for.

One day, Sarah received an email from the app's creators asking for feedback on her user experience. She decided to share her thoughts and opinions with them, highlighting the confusing onboarding messaging, unclear CTAs, and confusing user interface.

The app's creators listened to Sarah's feedback and decided to hire a UX writer to help improve the app's user experience. The UX writer worked closely with the design team to make the necessary changes.

Problem:

Firstly, the UX writer reviewed the problem based on the feedback from Sarah and other users who had similar complaints.

The messaging in the sign-up and onboarding processes of FaithMatch was problematic and needed a complete overhaul. The app wants to create a more inclusive and welcoming environment for all users, regardless of their beliefs, but the current messaging may be alienating some potential users.

Goal:

Then the UX writer made note of the goal of the copy/messaging review task. The goal was clear and simple.

The goal was to create messaging that is welcoming and inclusive to all users, regardless of their beliefs, while still emphasizing the Christian values of the app.

Audience:

The audience is anyone who is interested in using the app and is between the ages of 30-65, regardless of their religious affiliation or denomination.

Approach:

1. Define the core values of the app: Before creating any messaging, it is important to define the core values of the app. This will make it easier to direct the messaging and guarantee that it adheres to the app's overall mission and purpose. For a Christian dating app, the core values might include things like faith, love, compassion, and community.
2. Review the current messaging: The next step is to review the current messaging in the onboarding process. This includes everything from the app description in the app store to the prompts and questions asked during the initial sign-up process. It is important to identify any language or phrasing that may be alienating or exclusive to certain users.