I signed up for the daily UX writing challenge to improve my UX writing skills. I kept iterating on each of the copies until I thought they were clear, useful, and concise. Receiving a new challenge every day compelled me to read more, so that I could understand how to write intuitive copies that take account of the user’s context. In these 15 days, I learned not to make assumptions about the users (research and testing are crucial for usable UX copy), to lead with empathy, and to anticipate user needs.

I used consistent words like “Find” and “Car deals” so that the user isn’t confused. And I considered that they might not know their city Zip code by heart, so the Zip code search prompt is by city.

I made the meta description include not only benefits, but also popular names of contact brands for easy decision-making.

The user has a unique name. I tried not to shame the user by telling them to help us update our name database with an alternative sign-up link. It was also important that they don’t feel like their name is an error.

I chose to be warm and empathetic by reminding the driver that although he is behind schedule, it isn’t his fault. I reminded him of what he had accomplished already (miles covered). I made the message a sentence (short and direct) because he is driving and doesn’t have the time to read long texts on the go.

Some errors cannot be explained, so it's best to give the user feasible ways out, instead of leaving them to figure out the solution by themselves. In this case, they can contact customer care or keep trying again.

An onboarding page should give the user as much information as possible about the product. It should clearly guide them to set up desired objectives, such as a monthly automatic payment.

I imagined I would have to spend unplanned hours waiting for a connecting flight home after an exhausting journey. I also anticipated the traveler’s response and produced this copy.

The traveler, Oyin, was traveling home (Lagos, Nigeria) from a business seminar in America. She was waiting for a connecting flight when she received the notification about her cancelled flight.

I decided to make the writing as empathetic and direct as possible. I wrote what happened, why it happened, how it was fixed, and what she needs to do.

Getting an error message is frustrating when you are not clear about where the error took place.

I made sure to specify what went wrong and what action they should take next.

"Your last changes were saved,” reassures the user. I want the user to have the option to continue with the previous session or go to the homepage. I tried to sound helpful.

The idea was to tell the user as much as they needed to know about the game in a clear, concise, and straightforward manner.

I enjoy watching my favorite team play, because I'm a sports fan and it helps me unwind. I tried to reassure this working parent that they wouldn’t miss the action.

Mr. Adams recently got promoted to a management position, and that meant he had less time for leisure, as he wanted to spend more time with his family outside of work.

He would no longer attend live games this season, so I decided to write a promotional screen informing him that he wouldn’t miss his favorite team’s game video highlight and other benefits.

Mrs. Sophia finds great convenience in doing all her grocery shopping online once a month. She opened her favorite supermarket app, "Foodmarket," to see a promotional home screen for a subscription service that delivers groceries to her once a month for a flat fee.

I decided to write this promotional home screen concisely, but with a warm tone. I also used words like "foodstuffs,” which Mrs. Sophia can relate to.

I considered Monday’s rush hour and tried to make the message as useful, clear, direct, and concise as possible. I wrote about the traffic as the headline because I believe that's the first information the user was seeking on the app. I also made “Seek alternative routes” a clickable link. He has the option of closing the prompt if he decides not to click on the link.

I led with what, when, where and how to get the tickets to capture the user’s attention.

The idea is to tell the user in a warm, yet direct tone that their credit card has expired, and to tell them where to update it.