Cowrywise is a Nigerian fintech company that provides digital wealth management services to individuals and small businesses. Let’s take a closer look at their UX writing and content design to see what they are doing right and wrong.
Clear CTAs: Cowrywise's CTAs are clear and specific, making it easy for users to understand what they need to do next. For example, when a user wants to create a new savings plan, the CTA says, "Create Plan," which is straightforward and easy to understand.
Personalized messaging: Cowrywise uses personalized messaging to make users feel seen and understood. For example, when a user completes a savings plan, they receive a message that says "Congratulations, [user's name]! You just completed your savings plan."
Consistent tone of voice: Cowrywise has a consistent tone of voice throughout their app and website. The tone is friendly, informative, and straightforward, which helps to create a positive user experience.
Unclear messaging: In some cases, Cowrywise's messaging is unclear or confusing. For example, the user sees the phrase "We couldn’t validate your BVN" on the app's dashboard while trying to set up a savings plan, while a message showing that “BVN exists on Cowrywise” pops up. While this phrase may make sense to some users, it's unclear what it means immediately, which can be frustrating for others.
Poor information architecture: Cowrywise's information architecture can be confusing, especially for new users. For example, it's not always clear where a user needs to click to access certain features or information, which can lead to frustration and confusion.
Limited guidance: Cowrywise's guidance and support resources are limited, which can be a problem for users who need help. While the app has a help section, it's not always clear which resources are most helpful for specific issues or questions.
In conclusion, Cowrywise's UX writing, and content design have some strengths, such as clear CTAs, personalized messaging, and a consistent tone of voice. However, there are also areas where the company could improve, such as by providing clearer messaging, improving its information architecture, and expanding its guidance and support resources.
By addressing these issues, Cowrywise could create an even better user experience for its customers.