At Hilton restaurants, we strive to use words that reflect our brand and values, always putting our customers first. We use simple words and sentences, speak with our users in a warm and relatable way, consider the user's needs, adjust our tone to match the context, and use grammar and punctuation to promote clarity and professionalism.
Following these principles will help us write with purpose.
Simple words and sentences are always preferred. Edit ruthlessly.
We should speak with our users instead of at them. Warm and relatable is always better than corporate and cold.
Always consider the user. What is most helpful? What is most relevant?
Always take context into account. Adjust your tone to match who you're writing for and what you're writing about.
Thoughtful UI writing adds context to visual interfaces.